PR & Brand Teams: Shape AI Conversations About Your Brand
Your brand's reputation now lives in AI answers. If 100,000 ChatGPT users ask "is [your brand] reliable?" and AI recommends competitors instead, you've lost before the conversation starts. PR and brand teams need to know what AI says—and how to shape that narrative.
Why GEO Matters Now
Earn AI, Not Just Media
Traditional PR focused on "earn media"—getting journalists to write about you. GEO adds a new layer: "earn AI" (being recommended by AI models).
Influence at Scale
When an AI model says "most people use [competitor]," it influences perception for potentially millions of conversations.
Brand Monitoring Evolved
Brand monitoring used to be "do people search for us?" Now it's "do AI models recommend us when people ask about the category?"
Crisis Complexity
Crisis management is harder: a negative training data point in AI can persist for months unless you actively shape the narrative.
The Challenge for PR & Brand Teams
AI Misrepresentation
AI models train on old or negative data. A negative Reddit thread can bias ChatGPT's understanding of your brand for months.
No Unified Monitoring
"What does ChatGPT say about us?" used to be casual. Now it's business-critical. But there's no unified way to monitor AI brand sentiment.
Reactive Not Proactive
PR teams react to media coverage but rarely influence what AI models see. By the time a crisis hits, it's often already baked into AI training data.
Missed Opportunities
AI might recommend your brand in "best of" conversations, but only if your content is structured the way models prefer. Most brands don't know this.
Our Solution for PR & Brand Teams
A monitoring + influence platform that tracks brand mentions, sentiment, and competitive positioning across AI platforms.
Multi-Platform Monitoring
Track brand mentions, sentiment, and competitive positioning across ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Qwen
Narrative Recommendations
Get specific content or PR recommendations to shape the narrative
Actionable Insights
Example: "ChatGPT recommends [competitor A] in 40% of conversations. Publish a detailed case study in the format AI models prefer."
Clarity, Not Manipulation
We're not manipulating AI; we're helping your brand communicate clearly so AI models can accurately represent it
Key Features
Brand Sentiment Dashboard
See what AI says about your brand across platforms (positive, neutral, negative). Breakdown by platform and topic.
Competitive Positioning
Track where you're mentioned relative to 3-5 key competitors. Get flagged if competitors are recommended 2x more often.
Narrative Gap Analysis
Our AI crawls current AI answers and identifies: what are competitors claiming? What claims are you NOT making?
Crisis Monitoring
Real-time alert if a negative story gains traction. See how it's already affecting ChatGPT sentiment.
Content Strategy for AI
Suggest specific content (blog, case study, FAQ) that will help AI models understand your brand better.
Real Workflows
Proactive Narrative Shaping
Q1 planning meeting: Brand team runs a report showing Perplexity mentions them in only 15% of "CRM for nonprofits" conversations, but competitor is in 60%.
Analysis: The competitor has 5 detailed case studies and a FAQ about nonprofit use cases. Your brand has one generic case study.
PR team's move: Create 3 nonprofit-specific case studies (exact format AI models prefer: problem, solution, results, metrics). Publish monthly.
6 weeks later: Perplexity mention rate climbs to 35%. Didn't need PR agency—just content structured for AI understanding.
Crisis & Recovery
A negative article about your brand's data privacy practices appears in tech media.
Within 24 hours, your monitoring dashboard flags that ChatGPT sentiment has shifted negative.
PR team acts fast: Publish a detailed response post clarifying data practices, with transparent policies linked to official documentation.
Within 2 weeks, ChatGPT sentiment recovers. Earlier intervention prevented the narrative from calcifying in training data.
Frequently Asked Questions
Have more questions? Feel free to Contact us.