TL;DR
Prompt Volumes shows what users are asking in Answer Engines like ChatGPT, Perplexity, and Claude. It provides marketers and product teams with structured insights into real conversational demand, helping them design content, products, and campaigns aligned with what people actually want — in real time.
The Shift from Search to Ask
Traditional keyword research assumes users search like this: short phrases in Google. But today, people ask full questions in AI-powered Answer Engines:
- “How do I choose a marketing automation tool?”
- “What are the best wine label designs for luxury brands?”
- “Which programming course is best for AI beginners?”
These queries reflect real intent — often detailed, context-rich, and multi-step. Standard keyword tools cannot capture this depth.
Prompt Volumes addresses this gap. It shows not just what topics users are interested in, but how they phrase questions, how queries evolve, and where demand emerges first.
How Prompt Volumes Works
Prompt Volumes collects and organizes anonymized conversational data from hundreds of millions of interactions across multiple regions and demographics. It maps queries into themes and intent paths, rather than flat keyword lists.
Key features include:
- Coverage: Track conversations across regions, languages, and user demographics.
- Trend detection: Spot emerging questions before they appear on traditional search channels.
- Intent clarity: Understand the follow-up questions users naturally ask (Query Fan-out).
- Actionable insights: Build content briefs, product messaging, and marketing campaigns directly from real prompts.
This dataset is privacy-safe and compliant with GDPR and CCPA, ensuring marketers can use it responsibly.
Why It Matters for Marketers and Product Teams
Prompt Volumes helps teams act before the competition:
- Discover emerging demand: Identify what users are curious about before it trends.
- Prioritize content effectively: Focus on the questions your audience is actually asking, not estimated search volumes.
- Optimize product messaging: Tailor features, tutorials, and campaigns around real user language.
- Measure impact by audience segment: Understand conversational demand by persona, geography, and context.
With this data, decisions are grounded in observable behavior, not assumptions or vanity metrics.
Real-World Use Cases
- Content teams: Create articles, FAQs, tutorials, and guides that directly respond to user prompts.
- Product marketing: Identify which features or tools users are exploring and highlight them before competitors.
- Growth teams: Detect early trends, emerging needs, and regional variations to optimize campaigns and offers.
- UX & support teams: Understand common user problems and questions to improve documentation, onboarding, and in-product guidance.
Prompt Volumes becomes the single source of truth for conversational demand, bridging traditional SEO, AI search, and product insights.
Conclusion
Answer Engines are transforming how users find information. Prompt Volumes gives you a clear view of what users are actually asking, how they phrase questions, and emerging trends.
With Prompt Volumes, marketing, product, and growth teams can:
- Quickly identify real user needs
- Create content and features aligned with actual intent
- Optimize decisions and resource allocation efficiently
- Stay ahead of competitors by spotting new trends